New Balance Cricket

NB a global sportswear giant founded in Boston in 1906, has long been recognized for producing premium athletic footwear and apparel. While originally focused on running and training shoes, the brand successfully expanded into cricket, bringing its expertise in performance design and innovation to the game. Over the past two decades, New Balance Cricket has become one of the most trusted names in equipment, combining cutting-edge technology with traditional craftsmanship.
The brand’s entry into cricket gained rapid momentum when international stars such as Steve Smith, Joe Root, Aaron Finch, and Meg Lanning began using New Balance bats, pads, gloves, and footwear. This association with elite players helped showcase the gear’s quality at the highest level.  This reinforces New Balance as a leader in modern cricket equipment.

Bats

New Balance crafts its cricket bats from premium English willow, carefully grading each piece to ensure performance, power, and balance. With sleek profiles, thick edges, and superior pickup, they cater to both power-hitters and touch players alike. The gloves and pads reflect the same dedication to quality. Yet highly protective designs that do not compromise on comfort or mobility. Their range of helmets and accessories also adheres to international safety standards, ensuring complete confidence for cricketers at any level.
One of New Balance’s standout contributions is its cricket footwear. Drawing on decades of experience in running and training shoes. NB has engineered cricket spikes and rubber shoes that deliver superior grip, cushioning, and stability on different playing surfaces. This makes them a favourite among both professionals and club cricketers.

History

The history of New Balance in cricket may be relatively recent compared to traditional brands. Its rapid rise and global presence highlight its commitment to excellence. Today, NB cricket gear is celebrated for blending innovation, style, and reliability, making it a preferred choice worldwide.